Planning a Sporting Legacy
Legacy has become an important factor for the stakeholders of major sporting events. It is no longer enough for event organisers to promote a successful event. To attract support and investment from national and local authorities and even sponsors, events now have to demonstrate clear legacy plans that address economic, social, environmental and sporting benefits.
It is often assumed that sport will be the biggest beneficiary of hosting a major sporting event. Reviews of sporting legacy from the hosting of major events dispute that this is the case where the legacy benefits are left to chance. Major investments in sporting events and facilities need to be accompanied by a sports legacy strategy that takes a proactive approach to legacy benefits and ensures these are not left to chance.
More People Cycling - An important environmental, social and sporting legacy for London Mayor, Boris Johnston, from the 2012 Olympic Games
Brook Sport and Leisure are committed to promoting “thought leadership” in the sports sector through the publication of open resource white papers. Planning a Sporting Legacy is the second of our white papers and is now available to read or download from the resource section of our website.
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